In 2015 a quarter-mile radius of downtown Chattanooga was declared the “Innovation District”. The hub of that district opened right across the street from Chattanooga’s most infamous public housing unit, Patten Towers.
Bingo’s Market is the result of a human-centered design process that began with building relationships over a weekly game of Bingo. We learned that many of the residents were struggling to access healthy, affordable food. Causeway, The YMCA, The Enterprise Center, and PK Management collaborated to pilot a small, healthy grocery store in the ground floor of the building for both the tenants of Patten Towers, and the employees of the Innovation District.
I designed the brand in collaboration with Aggie Toppins.
Photos by The Silver Banner