Chelsea Conrad

Startup Week Chattanooga is a week-long celebration of the startup ecosystem in Chattanooga. I designed the initial brand concepts for Startup Week that were implemented into marketing materials by a group of designers at The Company Lab. 

Since Startup Week is made up of hundreds of events all over the city, I designed the brand to coincide with the color-coded neighborhood banners that already existed. The shapes used for the brand pattern are the shapes of each downtown neighborhood. The typeface used is Chatype–Chattanooga's official and locally designed typeface.

Creative Direction: Tianna Buckwalter at The Company Lab

Startup Week Chattanooga

I based my color and typography choices for the Startup Week brand on these pre-existing neighborhood banners designed by D+J.

I based my color and typography choices for the Startup Week brand on these pre-existing neighborhood banners designed by D+J.

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