Chelsea Conrad

Startup Week Chattanooga

Startup Week Chattanooga is a week long celebration of the startup culture in Chattanooga. I designed the initial brand concepts for Startup Week that were then implemented into marketing materials by a group of designers at The Company Lab. 

Since Startup Week is made up of hundreds of events all over the city, I designed the brand to coincide with the color-coded neighborhood banners that already existed. The shapes used for the brand pattern are the shapes of each downtown neighborhood. The typefaced used is Chatype–Chattanooga's official and locally designed typeface.

Creative Direction: Tianna Buckwalter

 I based my color and typography choices for the Startup Week brand on these pre-existing neighborhood banners designed by D+J.

I based my color and typography choices for the Startup Week brand on these pre-existing neighborhood banners designed by D+J.

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