Books We Love is NPR’s annual list of the best books released that year. Previously called Books Concierge, the team was looking for a brand that would better connect with younger readers, and reflect the energy put into curating the list.
I created a character with the intention of it being re-imagined by a new illustrator each year. The signature pencil and round glasses will stay, but everything else about her is up for interpretation with that year’s release, creating a brand that is memorable but stays fresh.