Gratefull (originally named One Table) is a city-wide Thanksgiving potluck that takes place at one long table in the middle of a city street. In 2014, I helped start the event with my team at Causeway in Chattanooga, Tennessee.
In 2018, we had so much interest from people who wanted to replicate the event that we changed the name to abide by copyright laws. This is the new brand and campaign we used to launch the new identity for a beloved local event. We also created an open source toolkit to guide groups in other cities who wanted to replicate the idea. Since then it’s been replicated in seven other cities and towns, and featured in the Washington Post. The event still happens in Chattanooga every year, led by River City Company.
I collaborated with Mark Walter and Ben Dicks on the logotype, and with 26 Tools on the renaming of the event in 2018.